Brand identity, three ways.

00 — Original

The first pass: sunrise seen through a skylight, ultra-light wide-tracked headers, and the journey drawn as a single arc from understand to elevate.

01 — Desert horizon

Wide open land at first light. The mark keeps M and C solid and lets a rising amber arc stand in for the 3. Journey shown as one clean arc over four plain-language stages.

02 — Northern lights

Same New Dawn structure, aurora imagery instead of sunrise: teal and violet ribbons over a navy horizon. The ribbon becomes the brand device — it forms the 3 in the mark and reappears as the workflow motif.

03 — North Star

Night sky at sunset: a warm amber horizon under deep indigo, with the North Star anchoring a faint constellation. The four-point star replaces the 3 in the mark and marks each stage of the journey line.

04 — North Star, Clean Current type

The North Star imagery carried over, but set in Clean Current's neutral neo-grotesque instead of Space Grotesk — restrained, editorial, no quirk. New Dawn's navy-and-amber palette and its promise line: clarity today, compound impact tomorrow.

05 — North Star, Aeonik

The original New Dawn sheet with two changes: a single North Star over the twilight cloud sea — no constellation — and Aeonik throughout. Palette, logo lockups, journey arc and insight line unchanged.

06 — Unified board

Every approved piece on one sheet: the North Star constellation image with its quote and pillar line, the M3C mark and Model 3 Consulting lockup, the navy/amber palette, Aeonik and Inter specimens, and the journey-and-insight arc.